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Digital Solutions Powering Measurable Brand Growth

Enter Burgeon
Brand Story

About Burgeon

Burgeon founded in 1999, we have specialized in the retail industry for 26 years, committed to driving brand growth through digital innovation.
Our journey began with developing MobEco POS systems for global fashion leader ESPRIT. Over time, we expanded our offerings to deliver industry-leading solutions, including distribution systems, e-commerce OMS, Omni-channel, and Omni Channel In One Stock.
In today’s saturated retail landscape, Burgeon empowers businesses to navigate market cycles and sustain growth through end-to-end digital transformation.

5000+

large and medium-sized enterprise customers

50W+

online stores use Burgeon's OMS

4W+

online stores use Burgeon's OMS

1500+

Tmall flagship stores use Burgeon's OMS

21

countries and regions have implemented Burgeon's products and services

3000+

overseas stores use Burgeon's POS

56

branch offices

1000+

company employees



Company Honors

15项专利,110+软件著作权 15项专利
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2004
2001
2000
1999
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2004
2001
2000
1999

Historical

process

2024

- Burgeon Tech Honored as "2024 Outstanding Smart Digital Service Provider"

- Three Consecutive Wins! Burgeon Named "Top 100 Industrial Internet Leader" at Qianfeng Awards

- "Omni Channel In One Stock" Project Powers Skechers to Win Dingge Award

- Burgeon Recognized in TMTPost’s 2024 "Top 10 Pioneering Scenarios for Modern Data Architecture"

- Collaborative Vision, Innovative Future丨Burgeon Tech Celebrates 25th Anniversary

- Burgeon Tech Successfully Lists on Shanghai’s Specialized & Innovative Enterprise Board

- Launch of Damai·iShow: Lightweight Mobile POS Terminal, Fueling In-Store Sales Growth

- Burgeon Omni-Channel Middle Platform Now Available on Huawei Cloud

- BOS Cloud Debuts: The Ultimate Partner for Growing Retail Businesses

伯俊科技25周庆典圆满举办
2023

- Burgeon was listed as "Excellent Digital Intelligence Transformation Service Provider in 2023"

- Burgeon won the "Best Scheme Practice in Consumer Goods Industry of the Year"

- Burgeon and ebrun jointly released the “Practice Report on Retail Digitalization Growth in 2023”

- Won the “Kilopeaks Award” of Industrial Internet in 2023

- Won the "Best Digital Solution"

- Won Huawei Cloud Excellent SaaS Partner Award

- Once again listed in the Internet Weekly of Chinese Academy of Sciences

- Burgeon Guangdong was officially opened for business.

2022

- Burgeon products sold in Huawei Cloud YEATION Mall

- Certified as "Minhang District Science and Technology Little Giant Enterprise"

- Certified as a "Zhangjiang Star" enterprise

- Listed as ebrun "Top 100 Knowledge Power List of Future Retail Service Providers"

- Listed in EqualOcean "Top 30 Innovators of Global Retail Service Providers in 2021".

2021

- Burgeon received RMB 300 million Series B financing

- Burgeon & Youzan jointly released the Insight Report on Costume Retail Industry

- Reached strategic partnership with Youzan, Sunmi Technology, Huawei Cloud and Teekkee

- Attended CIO Summit of Consumer Goods, Service Trade Fair and CIO Summit of East China Fashion Industry

- Won the "Xinye Development Award" in Xinzhuang Town, Minhang District, and Alibaba Cloud Industry Deep Cultivation Award.

2020

- Burgeon held the first China Consumer City Development Forum

- During “Double 11” in 2020, Burgeon's entire network turnover GMV increased by 500% YoY

- Included on the ebrun List of Top 30 Service Providers of Future New Retail Energy in 2020

- Won Alibaba Cloud Digital Intelligent Ecosystem Pioneer Award, and certified Alibaba Cloud CNCF core licensed partner

- Listed in the "Top 100 High-growth Software and IT Service Providers in Shanghai in 2020"

- Signed a major investment project of "Monthly Signing of Invest in Minhang".

2019

- Completed an A round financing, raising the amount up to RMB 100 million

- Successfully held the 20th anniversary celebration meeting of Burgeon independently

- Joined hands with iResearch to release the "2019 China Digital Mid Platform Industry Research Report"
and publish the omni-channel operation book "Win in Omni-channel"

- Included in the first batch of "Alibaba Cloud Joint Solution Authorized Partners" and became "Alibaba Cloud
Apsara Ecosystem Partner (R100)"

- Won the "DingTalk MaX Award for New Retailers"; authorized as "Alibaba Cloud MSP Partner"; won the Smart
Star "Leading Brand in ten years" and "Outstanding Figure in the Industry"

2018

- Established strategic partnership with Aptos

- Established strategic partnership with Jushuitan

- Released the new product "MIX" for cosmetics industry

- Supported “Double 11” omni-channel operation for Aokang, obtaining the turnover of RMB 200 million in the day

- Attended APSARA Conference for the first time and set up an independent booth; published "Omni-channel
Commodity Operation: Planning, Methods and Practice"

2017

- Turnover exceeded RMB 100 million

- Launched omni-channel operation services for our clients

- Launched enterprise and Internet architecture scheme R3

- Signed a contract with Fast Fish, initiating Burgeon's first mid platform project, becoming a benchmark
case in the industry.

2016

- Turnover exceeded RMB 100 million

- Launched omni-channel operation services for our clients

- Launched enterprise and Internet architecture scheme R3

- Signed a contract with Fast Fish, initiating Burgeon's first mid platform project, becoming
a benchmark case in the industry.

2015

- The number of brand clients exceeded 2,000

- Listed as the Gold innovation partner in the second half of 2015

- Launched smart store solutions helping our clients to seize industry opportunities

- Launched the omni-channel solution "Product Master”, bringing hope for the rise of traditional
apparel enterprises.

2014

- Elected as the vice president of Shanghai Garment Trade Association

- Released the lightweight distribution product "XE", which can be used by opening the webpage without installation

- Launched the Store Manager Kit, to provide timely and accurate data for the daily work of store managers

- Released Burgeon WING2.0, added with online distribution, electronic face sheet and warehouse delivery

- Became the first authorized Alipay channel provider in China, supporting brand enterprises to realize faster transactions.

2013

- Established North China branch, for multi-channel marketing

- Issued Burgeon IDEA2.0, upgrading the new highlight-Boss Cockpit

- Won the 2013 China Fashion Industry Leading Enterprise Award-Store Manager Kit Changxin Solution Award

- Obtained the patent certificate for utility model of Intelligent Fitting Mirror Display System, representing
the recognition and certification for the technologies of Burgeon.

2012

- In line with the national "Cloud" strategy, re-architected all products based on "cloud"

- Released the online and offline integration scheme "WING", to help traditional apparel enterprises quickly establish e-commerce business

- Establish Titanium Alloy Club to promote the development of costume informatization to a higher platform with top clients

- Released the new product "IDEA" to provide a suite of management software for the management standards and
procedures of small and medium-sized fashion brands.

2011

- Obtained the qualification of national high-tech enterprise

- Released Burgeon's new e-commerce product "NEXT", and the second generation distribution product "BOS"

- Acquired the e-commerce operator "Paxi Network", becoming a one-stop e-commerce service provider

- "Innovation in Mind, Education Project", Burgeon and Nanjing Vocational College of Information Technology
jointly established Burgeon Software R&D Center

- Burgeon and Busen Co., Ltd. signed a strategic partnership agreement, the largest single project of
domestic manufacturers, with an amount of RMB 20 million.

2010

- Burgeon received the National Innovation Fund

- Initiated the internal strategic consulting project of Burgeon

- Burgeon, as a fashion industry information management software provider, attended the Expo Fashion Week and won an award

- Joined hands with PTC to hold the "2010 Summit of Enterprise Informatization Construction in Footwear and Apparel
Industry", and officially started the R&D in PLM field.

2009

- Established Hangzhou R&D Center

- Officially launched the platform-based solution "PORTAL" to promote the technological transformation of
the whole industry

- Acquired "Acey Software", the largest costume management software supplier in Zhejiang, to integrate the
resources of industrial software suppliers.

2008

- Support Aokang’s 10,000-store Program

- Established eight branches and offices in the same year

- Entered the BI market and made breakthroughs in this field within two years, obtaining 80% market
share in the business intelligence market of the apparel industry.

2007

- Released Production Management System of the fashion industry

- Established branches in Hangzhou, Ningbo, Wuhan and Beijing

2004

- Released "EMAX Solution", to establish the leading position in the fashion industry

- Signed a contract with "Aokang", and began to provide integrated information solutions
for domestic footwear enterprises, and officially released footwear distribution solutions.

2001

- Established Burgeon Wenzhou Branch and gained the leading position in Wenzhou market.

2000

- Provided services to international brands such as CK, DUNHILL and KEZO, established the industry
development strategy with "Brand costumes" as its core business, and began to provide services for
domestic costume and accessories brands.

1999

- Burgeon was established in Shanghai, developed POS software for ESPRIT China,
and the first software with independent intellectual property rights "Spiderking".

伯俊使命、愿景、价值观 伯俊使命、愿景、价值观
Leading Enterprises are All Using Burgeon
标杆企业都在使用伯俊

Set Out

Inception

Mr. Sun Yihui, who graduated from Shanghai Jiaotong University, founded Shanghai Burgeon Software Technology Co., Ltd. in 1999, and developed the first software with independent intellectual property - "SPIDERKING" system.

In the 1990s, the whole retail industry was in an extensive development stage, and many enterprises still kept accounts by hand or with Excel forms, and they did not understand the significance of information management. However, Sun Yihui, after graduation from Shanghai Jiaotong University, had already started a business in the field of enterprise management software with two university classmates. In 1999, he founded Shanghai Burgeon Software Technology Co., Ltd., and the Company's first project was to develop POS software for the international brand ESPRIT China.

growing

Development

Burgeon has been accompanying the IT development of retail enterprises for 25 years, deeply cultivating the retail industry and striving to become a world leading digital service provider.

After 2005, the consumer market gradually took shape and brand competition became intensified in China. At that time, information service became the standard solution for enterprises to improve efficiency and performance, and many enterprises had begun to realize the importance of information management. With the emergence of market demand, Mr. Sun Yihui, president of Burgeon, immediately recognized the potential value of the enterprise service market. Burgeon began to transform from an enterprise technical support provider to a retail service provider, focusing on the R&D and services of enterprise management software systems. During that period, the Company saw an explosive development in the business and scale.

initiate

Transformation

Burgeon has the rich experience of 100+ omni-channel projects, and truly realized omni-channel in One Stock and "business+data" dual mid platforms, to help enterprises improve the online and offline sales efficiency.

In October 2016, Ma Yun first proposed the concept of "New retail". Burgeon, a company always striving for cutting-edge technologies, has the rich experience of 100+ omni-channel projects, and truly realized omni-channel in One Stock and "business+data" dual mid platforms, to help enterprises improve the online and offline sales efficiency. Burgeon has built Burgeon R3 Internet architecture and smart stores on the basis of the concept of mid platform released by Alibaba, empowering brands with new business capabilities, and successfully helping many first-line brands realize new retail strategic transformation.

Forward

Expansion

In January, 2021, Burgeon completed a B round financing for RMB 300 million
for continuing to develop mid platform products, and achieving the sustained and steady development.

The financing was intended for strengthening and upgrading the digital construction of the enterprise itself. After 24 years of development, Burgeon has become one of the largest service providers in the industry.

沪ICP备08006789号-19 | Copyright 2024 Burgeon Co LTD . All Rights Reserved

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